Facebook’s $1,200.00 VR
Within the VR world there has been multiple competitors but none that stands out more than Oculus. The technological progression for Oculus is towards full body interaction instead of mind games. The idea of mixing interactive products like the Wii and Oculus is on the forefront of game development. Acquired by Facebook in 2014 for $2 billion Zuckerberg turns his sights to virtual reality and he may have the right Idea.
“After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a courtside seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.” – Zuckerberg
A Brief History Of VR
The basic concept of stereoscopic images used in VR is not new however. The stereoscope was developed in 1836 to produce portable 3D images. This delighted people all over the world letting them escape to far off destinations through this experience. Even as early as 1936 a patent was granted to use the technique for film and television. So why then has this become a phenomenon in the present day?
Google’s Affordable Virtual Reality
The idea of two images displayed to create a 3D environment is basic, and even the idea of looking around an environment with a responsive screen is a simple concept. Why the $350 price tag for Oculus? Facebook’s rival Google thought the same thing. Why is there such a barrier to entry when most all of the functions of the Oculus headset can be conducted on a phone. Early in 2015 Google took a jab at creating their low cost VR headset, Google Cardboard.
I bought one for $8.99 from amazon and within minutes after receiving my goggles I was exploring apps. There is a limited number of apps presently. The most notable mentions include Hyundai’s VR and VRSE. I can tell you now that VRSE was a truly immersive dream. It physically gave me chills. Both apps are free and highly recommended.
Google’s introduction of the $7.39 headset brakes down the barriers to this technology. Specifically for the Travel industry. There are considerable opportunities. For travel industry marketers check out Engaging And Converting A Travel Industry VR Opportunity.